By Atelier founder, Karie Bennett:
Nineteen years ago today, on November 29, 2002, I opened the doors to Atelier, an Aveda Lifestyle Salonspa, at a new shopping destination in San Jose, California, called Santana Row. We were one of the original merchants to open and we remain, to this day, one of the pioneer businesses at ‘The Row’.
I started out as another hairstylist who reached a point where opening a business seemed like the next logical step. That step turned into a path with bumps, twists, and turns. I never imagined how hard it would be, even in the best of times. And during 2020, that difficulty became almost insurmountable, but here we are, and we are still standing. In fact, we are thriving. And we have a lot of fun to boot! That is a direct result of the love and care from everyone that surrounds us. You know who you are, and you made a difference to us. We are so grateful.
Thank you to everyone who has entered our doors for the past 19 years, whether as a part of the Atelier family (past and present), a client, a friend, or our support crew: the plumbers, the electricians, the bookkeeper, the accountant, the locksmiths, the security staff, our contractors and handymen–among others. And also deepest gratitude and a huge thank you to the whole team at FRIT/Santana Row for your support and for being the best place for Atelier to be.
Happy 19th Anniversary to Atelier at Santana Row!
