From the Living Aveda blog
Nothing compares to a trained eye when it comes to hair color
So you’re thinking about a new hair color and switching things up, which is the perfect reason to see a professional colorist over a DIY option at home. Sure, box color may seem convenient and alluring with its promises of instant color changes, but it has some pretty major limitations. For one, since a professional is not applying it or customizing it to your needs, you never know what you’re going to get and just have to hope for the best.
Thankfully Ian Michael Black, our Global Artistic Director for Hair Color, is here to share why seeing a professional colorist has distinct advantages in achieving the hair color you are looking for.
Reason #1: ARTISTRY, EDUCATION AND EXPERIENCE
A colorist is an artist with a keen aesthetic who can immediately identify and introduce you to all of the stunning possibilities that best suit your hair and eye color, skin tone and lifestyle that you may not even know about. They are also extensively trained in all techniques, some of which may be too tricky to try yourself. At home DIY jobs only allow you to go one or two shades lighter or darker and there are no guarantees as to the results. A professional is here to help you achieve your vision.
Reason #2: IDEAL INGREDIENTS
Aveda hair color is fade resistant, completely customizable with endless possibilities and up to 93% naturally derived1 with a signature blend of plant oils including sunflower, castor and jojoba oils to infuse hair with incredible shine. Yes, please.
Reason #3: PRECISION
Colorists have vast experience and advanced education on the types of color to use, exactly where to place them and how long to leave them on the hair, which achieves a virtually flawless outcome every time.
Reason #4: STRESS REDUCTION
Promoting relaxation is a key component of any Aveda experience so we always offer complimentary Rituals of Renewal, such as a cup of Aveda Comforting Tea and our Stress-Relieving Neck and Shoulder Massage, with any service.
Share with us why you love your Aveda Color online through the hashtags #LoveYourColor and #AvedaColor, and #atelieraveda!
To keep your Aveda Color gorgeous, pick up these Aveda must haves:
Color Conserve Shampoo and Conditioner, and Sun Veil
Or purchase in one of our Atelier locations to receive loyalty stamps on our exclusive Retail Loyalty cards–buy 9, get your 10th item free (up to $26 value)