When is a barber shop not just a barber shop?

When is a barber shop not just a barber shop?

When it’s Atelier Barber, located on the second floor of Atelier’s Willow Glen Aveda Salon, in a quaint downtown suburb of San Jose.  This Silicon Valley spot is called a barber shop, but it’s so much more.

Atelier Barber was created to give the male guest a place to get an amazing men’s service in a modern, clean, professional atmosphere–with a fun, friendly vibe.  The flat screen monitor shows what’s new in sports, while the local craft beer on tap (Hapa’s brewery), coffee, organic tea or purified water give guys the feeling of being a valued guest–which they are.

What makes the experience different at Atelier Barber is that it’s a true grooming studio, meaning our barbers do more than just use clippers.  No cookie cutter cuts here.  Each haircut is handcrafted to suit the guest’s face shape and hair type.  Our barbers may use a dizzying array of tools to achieve the best look: long or short scissors, clippers with and without guards, razors, texturizing shears–and the styling might be a combo of wet product, blowdryer, styling brushes, and a dry product at the finish.  We use Aveda Organic, Reuzel, and ADH brands for the hair and local brand Uncut Standards for the beard.


Beyond the haircuts and beard trims, Atelier offers luxury services that give guys a chance to relax and enjoy:

Stay competitive in the job market by blending those silver strands away with Aveda’s gray blending color treatment.  Lean back into the shampoo basin, the color is applied, and washed off 5-10 minutes later.  Aveda haircolor is derived from plant and flower extracts, it’s non-ammonia, and just subtly shades those shimmery white hairs to give you that corporate edge.  And no one’s the wiser.

Another service experience we are proud to offer: Aveda organic skin care lends itself well to a men’s express facial–combining a hot towel wrap–scented with responsibly-sourced aromatherapy oils–with an indulgent facial massage that deep cleanses and refines the skin.  Done all from one chair, all in one visit, it’s the ultimate in convenience and men’s skin care.

Speaking of the ultimate, it’s been said that the straight shave is the “mani/pedi of the male grooming world”, and we have to agree.  The hot towel, the warm face oil, and the hot lather all combine to create a mens grooming experience that will leave him wondering why he didn’t try one sooner.


Atelier’s mission is to put the customer first, while creating strong career opportunities for our team.  Our barbers receive the full menu of employee benefits, like sick pay, medical/dental/vision, ongoing education, and we provide all the products they need.  We make it easy for them to take the best care of our guests, because we take care of the business side, leaving them free to practice the craft they love–barbering.

Looking for a new home for your hair?  Or if you’re a barber or men’s grooming specialist with amazing skill and talent, and are looking to be the best—check us out.  @atelierbarber


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artist's workshop

Yellow Line

Atelier literally means "artist's workshop", which explains our approach of combining superior education with creative vision to bring out your authentic beauty, while enhancing your best features to suit your lifestyle. At Atelier, you are our greatest work of art.